A learning journal by Amrit Pal Singh
AI for Performance Marketing
Explore how AI can help with advertising, analytics, creative development, campaign research, landing pages and modern marketing workflows.
How AI is changing the way performance marketers work
Performance marketing has always been about making decisions from data: clicks, CTR, CPC, conversions, CPL and ROAS. What is changing is how marketers work with that data.
This website explores AI as a practical copilot, not a replacement for marketers. It helps one person research, create and analyse faster, which leaves more time for what AI cannot do: understanding the customer, the business and the funnel, and making the decisions.
AI-powered research
Organise audience, competitor and market research into ideas worth investigating.
Google Ads
Keyword ideas, search intent, ad copy and campaign structure.
Meta Ads
Hooks, primary text, creative concepts and testing plans.
Analytics
GA4, Tag Manager and conversion tracking you can trust.
Creative development
Concepts and variations, turned into real creatives in tools like Canva.
Landing pages
Prototype pages and websites faster, then test them properly.
SEO, AEO and GEO
Be found in search results and understood by AI answers.
Google Ads: from search intent to campaign structure
AI can brainstorm how customers search, group keywords by intent and suggest what to exclude. The final structure and every budget decision still need human judgement.
- Keyword research
- Search intent
- Ad copy
- Campaign structure
- Data analysis
- Optimisation ideas
Meta Ads: more ideas, sharper tests
On Meta, the creative does much of the targeting. AI makes it cheap to explore many angles, so the real work becomes choosing which few deserve budget.
- Audience research
- Creative ideas
- Hooks
- Primary text
- Headlines
- Campaign analysis
- Optimisation workflows
Analytics and tracking: trust the numbers first
AI can explain reports and suggest what to investigate, but it cannot confirm that a conversion really fired. Measurement has to be verified in the platforms themselves.
- GA4
- Google Tag Manager
- Conversion tracking
- Campaign reporting
- Data interpretation
My reported conversions did not match the forms I could verify. That investigation is in what I learned about conversion tracking.
Tools and platforms I explore
AI assistants for research, writing and building, alongside the platforms where campaigns actually run and get measured.
- Google Ads
- Google Analytics
- Google Tag Manager
- Google Search Console
- Meta Ads
- Canva
- GitHub
- Netlify
Logos and names belong to their respective owners and are shown only to identify the tools discussed. None of these companies sponsors, endorses or partners with this website.
Hi, I'm Amrit Pal Singh
I'm building my career in performance marketing after working in BPO and operations. I enjoy the analytical side of marketing, where decisions can be tested, measured and improved, and I'm documenting how AI fits into that work.
Have an idea, suggestion or question?
Suggest a topic, share feedback on an article or point out a correction.
Contact Me